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About Me
Courses Taught
Professional Bodies
Research Projects
Publications

About Me

Full Name:
VATHANA A.P BATHMANATHAN, DR.
Email:
Vathana@uniten.edu.my
Contact Number:
03-89212020 Ext: 7338
Department:
Department of Economics & Management, Department of Graduate Business School

Academic Qualifications

  1. PhD in Business Management, Universiti Tenaga Nasional, 2020
  2. Masters in Science Corporate Communication, Universiti Putra Malaysia, 2002
  3. Bachelor of Arts in Business Administration, University of Wolverhampton, 1997

Working Experiences

Position Place of Work Start End
Senior Lecturer Universiti Tenaga Nasional 2020 2022
Senior Lecturer College of Graduate Studies 2020 2022
Lecturer College of Graduate Studies 2019 2020
Lecturer Universiti Tenaga Nasional 2014 2020
Corporate Communication and Marketing representative Marketing and Corporate Communication Department 2017 2019
Lecturer College of Graduate Studies 2014 2017
Head of Alumni Unit Alumni Relations and Career Centre 2013 2014
Head of Alumni Unit Universiti Tenaga Nasional 2011 2014
Head of Careers Unit Alumni Relations and Career Centre 2007 2012
Careers & Alumni Officer Universiti Tenaga Nasional 2000 2011
Academic Officer Registrar 2006 2006
Careers and Alumni Officer HEP Universiti Tenaga Nasional 2000 2006
Membership Officer Malaysia Institute of Certified Public Accounting 1997 2000

Courses Taught

  1. COEB432 - Principles of Management
  2. EMEM613 - Energy Marketing and Sustainable Consumption
  3. MBKM613 - Marketing Management: The Digital Era
  4. MKTM613 - Marketing Management
  5. MKTM633 - International Business

Professional Bodies

  1. Institute of Marketing Malaysia: - 2020

Research Projects

  1. Waste To Wealth: A Pilot Project To Instill Entrepreneurial Instinct Among Malaysian School Children On Food Waste Management

Publications

  1. Vathana Bathmanathan; The Yuppies Lifestyle Guide Book; A Graduate's Handbook; Type :Articles in Magazines,Source Name :Be Different, Volume :1, Issue No :1, Article ID :NA, Page Start :28, Page End : 28, ISSN :PP11268/2/2004, Publisher :Bid Direct Sdn Bhd; 10 May 2004; Other; None
  2. ZURAIDAH BTE ALI, Zainal Ariffin Bin Ahmad, Vathana Bathmanathan; Boosting Tourism At Royal Belum State Park (Rbsp); National Conference On Royal Belum; Selected papers will be SCOPUS indexed; 10 Dec 2014; Conference Proceeding; None
  3. Vathana Bathmanathan, Zainal Ariffin Bin Ahmad, ZURAIDAH BTE ALI; Malaysia's Premier Ecotourism Destination: Royal Belum State Park; National Conference On Royal Belum; selected papers will be SCOPUS indexed; 10 Dec 2014; Conference Proceeding; None
  4. Vathana Bathmanathan; Sustainability And Business: What Is Green Corporate Image?; Iop Conference Series: Earth And Environmental Science; Volume :32, Issue No :1, Article ID :012049, Page Start :1, Page End :4, ISSN :17551307; 19 Apr 2016; Conference Proceeding; SCOPUS
  5. Vathana Bathmanathan, R. Jegatheesan A/l V. Rajadurai; Generation Y - A Study On Sustainable Consumption; 4Th National Graduate Conference; Volume :4, Issue No :-, Article ID :-, Page Start :445, Page End :450, ISSN :978-967-5770-67-8; 25 Apr 2017; Conference Proceeding; None
  6. Fiza Binti Abdul Rahim, NUR SHAKIRAH BINTI MD SALLEH, Vathana Bathmanathan; Case Study - It: Connect With Care; School Edition The New Viral Fever; Type :Articles,Source Name :School Edition The New Viral Fever, Volume :1, Issue No :10, Article ID :7, Page Start :52, Page End : 54, ISSN :PP1941/06/2016(034512),Publisher :; 01 May 2017; Other; None
  7. Fiza Binti Abdul Rahim, NUR SHAKIRAH BINTI MD SALLEH, Vathana Bathmanathan; Case Study - It: Connect With Care; School Edition The New Viral Fever; Type :Articles in Magazines,Source Name :School Edition The New Viral Fever, Volume :1, Issue No :10, Article ID :7, Page Start :52, Page End : 54, ISSN :PP1941/06/2016(034512),Publisher :; 01 May 2017; Other; None
  8. Fiza Binti Abdul Rahim, NUR SHAKIRAH BINTI MD SALLEH, Vathana Bathmanathan; Case Study - It: Connect With Care; School Edition The New Viral Fever; Type :Articles in Magazines,Source Name :School Edition The New Viral Fever, Volume :1, Issue No :10, Article ID :7, Page Start :52, Page End : 54, ISSN :PP1941/06/2016(034512),Publisher :; 01 May 2017; Other; None
  9. Fiza Binti Abdul Rahim, NUR SHAKIRAH BINTI MD SALLEH, Vathana Bathmanathan; Case Study - It: Connect With Care; School Edition The New Viral Fever; Type :Articles in Magazines,Source Name :School Edition The New Viral Fever, Volume :1, Issue No :10, Article ID :7, Page Start :52, Page End : 54, ISSN :PP1941/06/2016(034512),Publisher :; 01 May 2017; Other; None
  10. Fiza Binti Abdul Rahim, Md Nabil Bin Ahmad Zawawi, NUR SHAKIRAH BINTI MD SALLEH, Vathana Bathmanathan; Wh Questions On Ransomeware; School Edition Superdad; Type :Articles in Magazines,Source Name :School Edition Superdad, Volume :0, Issue No :11, Article ID :7, Page Start :52, Page End : 54, ISSN :PP1941/06/2016(034512),Publisher :; 01 Jun 2017; Other; None
  11. NUR SHAKIRAH BINTI MD SALLEH, Vathana Bathmanathan; What Not To Do On Social Media; School Edition Music Over The Y-Ears; Type :Articles in Magazines,Source Name :School Edition Music Over the Y-Ears, Volume :0, Issue No :12, Article ID :6, Page Start :52, Page End : 54, ISSN :PP1941/06/2016(034512),Publisher :; 01 Jul 2017; Other; None
  12. Zul-azri Bin Ibrahim, Fiza Binti Abdul Rahim, Vathana Bathmanathan; Case Study It - Internet Of Thing (Iot); School Edition The Dawn Of The Superwoman; Type :Articles in Magazines,Source Name :School Edition The Dawn Of The Superwoman, Volume :0, Issue No :13, Article ID :6, Page Start :52, Page End : 54, ISSN :PP1941/06/2016(034512),Publisher :; 01 Aug 2017; Other; None
  13. Vathana Bathmanathan, R. Jegatheesan A/l V. Rajadurai; Generational Consumer Patterns: A Document Analysis Method; Global Business And Management Research: An International Journal; Volume :10, Issue No :3, Article ID :-, Page Start :958, Page End :970, ISSN :1947-5667; 01 Dec 2018; Journal; ERA
  14. Vathana Bathmanathan, R. Jegatheesan A/l V. Rajadurai; Understanding Generation Y Green PurchasingDecision In Malaysia; Global Business And Management Research: An International Journal; Volume :10, Issue No :3, Article ID :-, Page Start :1010, Page End :1024, ISSN :1947-5667; 01 Dec 2018; Journal; ERA
  15. R. Jegatheesan A/l V. Rajadurai, Vathana Bathmanathan; Gen Y Green Purchasing Behavior In Relation To Energy Conservation And Environmental Preservation Products In Malaysia ; International Journal Of Engineering & Technology; Volume :7, Issue No :4.35, Article ID :10.14419/ijet.v7i4.35.23113, Page Start :810, Page End :818, ISSN :2307-9002; 10 Dec 2018; Journal; SCOPUS
  16. Vathana Bathmanathan; Green Marketing Mix On Purchase Of Green ProductsIn Malaysian Perspective; Journal Of Global Business And Social Entrepreneurship (Gbse); Volume :4, Issue No :12, Article ID :-, Page Start :1, Page End :11, ISSN :24621714; 14 Dec 2018; Journal; None
  17. Vathana Bathmanathan, R. Jegatheesan A/l V. Rajadurai; Green Marketing Mix Strategy Using Modified Measurement Scales – A Performance On Gen Y Green Purchasing Decision In Malaysia ; International Journal Of Engineering And Advanced Technology (Ijeat); Volume :9, Issue No :1, Article ID :10.35940/ijeat.A2699.109119, Page Start :3612, Page End :3618, ISSN :2249 – 8958; 30 Oct 2019; Journal; SCOPUS
  18. Vathana Bathmanathan, R. Jegatheesan A/l V. Rajadurai; Redefining The Value Proposition Through Green Promotions And Green Corporate Image In The Era Of Industrial Revolution 4.0: A Study Of Gen Y Green Consumers In Malaysia; International Journal Of Environmental Technology And Management; Volume :22, Issue No :6, Article ID :10.1504/IJETM.2019.104920, Page Start :456, Page End :477, ISSN :1466-2132; 30 Dec 2019; Journal; SCOPUS
  19. R. Jegatheesan A/l V. Rajadurai, WAN NOORDIANA WAN HANAFI, Vathana Bathmanathan, Salina Daud; Developing Nexus Eco-Purchasing Behaviour Index (Nepbi) For Malaysia By Using Partial Least Square Analysis; Quality And Quantity; Volume :1, Issue No :1, Article ID :https://doi.org/10.1007/s11135-021-01094-x, Page Start :1, Page End :23, ISSN :00335177, 15737845; 30 Jan 2021; Journal; SCOPUS
  20. R. Jegatheesan A/l V. Rajadurai, Abdul Rahman Bin Zahari, Elinda Binti Esa, Vathana Bathmanathan; Investigating Green Marketing Orientation Practices Among Green Small And Medium Enterprises; Journal Of Asian Finance, Economics And Business; Volume :8, Issue No :1, Article ID :doi:10.13106/jafeb.2021.vol8.no1.407, Page Start :407, Page End :417, ISSN :2288-4637; 01 Mar 2021; Journal; ISI
  21. R. Jegatheesan A/l V. Rajadurai, Vathana Bathmanathan; Online Purchasing Behavior Of Green Products: A Case Study Of Generation Y In Malaysia; Journal Of Asian Finance, Economics And Business (Jafeb); Volume :8, Issue No :6, Article ID :doi:10.13106/jafeb.2021.vol8.no6.0305, Page Start :305, Page End :317, ISSN :2288-4645; 30 May 2021; Journal; ISI
  22. R. Jegatheesan A/l V. Rajadurai, Abdul Rahman Bin Zahari, Elinda Binti Esa, Vathana Bathmanathan; Investigating Green Marketing Orientation Practices Among Green SmallAnd Medium Enterprises; Journal Of Asian Finance, Economics And Business; Volume :8, Issue No :1, Article ID :doi:10.13106/jafeb.2021.vol8.no1.407, Page Start :407, Page End :417, ISSN :2288-4637; 23 Jun 2021; Journal; SCOPUS
  23. R. Jegatheesan A/l V. Rajadurai, Vathana Bathmanathan, Amar Hisham Bin Jaaffar; Developing A Nexus Managerial Resilience Using Spiritual Intelligence: An Investigation Towards Malaysia’S Transformation Into Industry 4.0; Delivering Distinctive Value In Emerging Economies - Efficient And Sustainably Responsible Perspectives From Management Researchers And Practitioners; Level: International,Chapter Title : Developing a Nexus Managerial Resilience using Spiritual Intelligence: An Investigation towards Malaysia’s Transformation into Industry 4.0, Book Title : Delivering Distinctive Value in Emerging Economies - Efficient and Sustainably Responsible Perspectives from Management Researchers and Practitioners, Book Editor :Richard Boateng, Sheena Lovia Boateng, Thomas Anning-Dorson, Publisher :Routledge- Taylor and Francis Group, Year Publish :2021, ISBN :9780367714734, No of Pages :368; 19 Aug 2021; Research Book Chapter; ISI