picture
About Me
Courses Taught
Professional Bodies
Research Projects
Publications

About Me

Full Name:
CHONG PUI YEE, DR.
Email:
Pychong@uniten.edu.my
Contact Number:
03-89212020 Ext: 7516
Department:
Department of Social Science & Humanities

Academic Qualifications

  1. PhD, Universiti Kebangsaan Malaysia , 2019
  2. Master Science, Information Technology, Universiti Putra Malaysia (UPM), 2004
  3. BA (Hons) Major in Communication, Universiti Kebangsaan Malaysia (UKM), 1998

Working Experiences

Position Place of Work Start End
Senior Human Resource Executive MIMOS Bhd 2005 2007
Senior Human Resource Executive MIMOS Bhd 2005 2007
Senior Human Resource Executive MIMOS Bhd 2005 2007
Procurement & Logistics Executive MIMOS Bhd 2003 2005
Procurement & Logistics Executive MIMOS Bhd 2003 2005
Procurement & Logistics Executive MIMOS Bhd 2003 2005
Corporate Communications Executive MIMOS Bhd 2000 2003
Corporate Communications Executive MIMOS Bhd 2000 2003
Corporate Communications Executive MIMOS Bhd 2000 2003
Public Relations Executive Uni-Link Smart Venture Sdn Bhd 1999 2000
Public Relations Executive Uni-Link Smart Venture Sdn Bhd 1999 2000
Public Relations Executive Uni-Link Smart Venture Sdn Bhd 1999 2000
Business Development Officer Clara International Beauty Group 1998 1999
Business Development Officer Clara International Beauty Group 1998 1999

Courses Taught

  1. ASSF103 - Academic Study Skills
  2. CMPF112 - Computing Skills
  3. CRTF013 - Critical Thinking & Logic Skills
  4. EBCB123 - Business Communication
  5. ITCB213 - IT Communications
  6. KPKB111 - Personal Financial Management
  7. LISC114 - Listening I
  8. LISC124 - Listening II
  9. MALF102 - Malaysian Culture For International Students
  10. MALF104 - Malaysian Culture For International Students
  11. MCSB212 - Moral and Civil Society II
  12. MCTB212 - Moral and Civil Society II
  13. MGCD113 - Business Communication
  14. MORB112 - Moral Studies I
  15. MORB212 - Moral Studies II
  16. PKIB113 - Creative Thinking
  17. PPYF103 - Psychology Of Thinking
  18. TECB213 - Technical Communications
  19. WRIC117 - Writing

Professional Bodies

  1. Malaysian English Language Teaching Association: - 2009

Research Projects

  1. 3D Modeling of Santiago Fort, Melaka for Archaeology Research in Malaysia
  2. A Literature Review on Internationalization of Higher Education : The Past, Present and Beyond
  3. Building A Private University Towards Contributing To The Success Of Malaysian National Higher Educa
  4. Code Switching Strategies in a Malaysian Classroom
  5. Creative Teaching : Students’ Perspective in UNITEN
  6. Cross Culture Exploration in a Malaysian Literature Classroom – A Teacher’s Strategy
  7. Factors Influencing International Students’ Choices at a Private Higher Education Institution in Mal
  8. How to Optimize Resources to Create Wealth in Line With NEM: A University Contribution to Nation Bui
  9. International Student Learning Experience at Private Higher Education Institutions in Malaysia
  10. Personal Enrichment And Empowerment Program (PEEP) Pilot Project : Implementation and Findings
  11. PMI as a Reflective Practice Tool in Teaching Evaluation
  12. School leavers preferences in choosing IPT in Malaysia: a case study in UNITEN
  13. The Golf Game : Development, Obstacles and Challenges Faced By The Young Generation and Students Of
  14. Understanding UNITEN Students’ Creative and Critical Thinking Style: A Case Study

Publications

  1. Chong Pui Yee; The Golf Game : Development, Obstacles And Challenges Faced By The Young Generation And Students Of Malaysia: A Case Study In Universiti Tenaga Nasional; 2Nd Teluk Danga International Games Convention 2008 (18-20 February 2008 Hyatt Regency, Johor Bahru; ; 18 Feb 2008; Conference Proceeding; None
  2. Chong Pui Yee; Personal Enrichment And Empowerment Program (Peep) Pilot Project : Implementation And Findings; The First Uniten Teaching & Learning Conference (23-25 June 2008, Uniten); Volume :1, Issue No :1, Article ID :None, Page Start :1, Page End :9, ISSN :none; 23 May 2008; Conference Proceeding; None
  3. Chong Pui Yee, Noor Saliza Bte. Mohd Salleh, Chong Seng Tong, MOHD ARIFF AHMAD TARMIZI; Understanding Uniten Students’ Creative And Critical Thinking Style: A Case Study ; The 14Th International Conference On Thinking 2009 Klcc; ; 22 Jun 2009; Conference Proceeding; None
  4. Chong Pui Yee; 3D Modeling Of Santiago Fort, Melaka For Archaeology Research In Malaysia; Uniten Teaching & Learning Conference & Workshop 2009; ; 06 Aug 2009; Conference Proceeding; None
  5. Chong Seng Tong, Chong Pui Yee, MOHD ARIFF AHMAD TARMIZI; Cross Culture Exploration In A Malaysian Literature Classroom- A Teacher’S Strategy ; International Conference On Issues In Language Teaching And Learning Among Non-Native Speakers (Ilanns); ; 09 Dec 2009; Conference Proceeding; None
  6. Chong Seng Tong, MOHD ARIFF AHMAD TARMIZI, Chong Pui Yee; Code Switching Strategies In A Malaysian Classroom; 19Th Melta International Conference 2010; ; 08 Jun 2010; Conference Proceeding; None
  7. Chong Pui Yee, Noor Saliza Bte. Mohd Salleh, Chong Seng Tong; Creative Teaching : Students’ Perspective In Universiti Tenaga Nasional (Uniten); Uniten Teaching & Learning Symposium 2010; ; 20 Jun 2010; Conference Proceeding; None
  8. CHUA KOK HUA, Bahisham Bte. Yunus, Chong Pui Yee, SAFIDAH JUN HJ MOHAMAD; School Leavers Preference In Choosing Ipt In Malaysia: A Case Study In Uniten ; Uniten Teaching & Learning Seminar 2010; ; 24 Jun 2010; Conference Proceeding; None
  9. Mashkuri Bin Yaacob, Bahisham Bte. Yunus, Chong Pui Yee; How To Optimize Resources To Create Wealth In Line With Nem: A University Contribution To Nation Building ; International Green Technology & Purchasing Conference 2010 ; Nil; 15 Oct 2010; Conference Proceeding; None
  10. Chong Pui Yee; Pmi As A Reflective Practice Tool In Teaching Evaluation; International Conference On Teaching & Learning Education (Ictle) 2011; ; 21 Jun 2011; Conference Proceeding; None
  11. Chong Pui Yee, Zariny Bte. Zalaluddin; A Literature Review On Internationalization Of Higher Education : The Past, Present And Beyond; National Higher Education Symposium 2011; Nil; 22 Jun 2011; Other; None
  12. Chong Pui Yee, Mashkuri Bin Yaacob, Bahisham Bte. Yunus, CHUA KOK HUA, SAFIDAH JUN HJ MOHAMAD; Factors Influencing International Students’ Choices At A Private Higher Education Institution In Malaysia; The Association Of Commonwealth Universities; Bulletin No. 174 Published in September 2011 ; 01 Sep 2011; Other; None
  13. Chong Pui Yee, Bahisham Bte. Yunus; Gain Global Reputation : Internationalization Of Universiti Tenaga NasionalGain Global Reputation : Internationalization Of Universiti Tenaga NasionalGain Global Reputation: Internationalization Of Universiti Tenaga Nasional; The Association Of Southeast Asian Institutions Of Higher Learning (Asaihl) 2011; ; 12 Nov 2011; Conference Proceeding; None
  14. Mashkuri Bin Yaacob, Chong Pui Yee, Bahisham Bte. Yunus; The Balancing Act : Quality Versus Bottom-Line Of Private Higher Education In Malaysia ; Post Secondary And Higher Education Leaders' Forum (P2helf) ; Post Secondary and Higher Education Leaders' Forum (P2HELF) 2012 at University of Mauritius from 27-30 August 2012. ; 07 Aug 2012; Other; None
  15. Bahisham Bte. Yunus, Chong Pui Yee; Human Capital Development In Malaysia : Catalyzing Private Higher Education Institutions; International Scientific Conference : Human Capital In Kazakhstan : Status And Growth Prospects; Not available; 22 Feb 2013; Conference Proceeding; None
  16. Chong Pui Yee; International Students’ Learning Experiences At Private Higher Education Institutions In Malaysia; The Global Summit On Education 2013; e-ISBN : 978-967-11768-0-1; 11 Mar 2013; Conference Proceeding; None
  17. Chong Pui Yee; Internationalization Of Higher Education : A Literature Review On Competency Approach ; International Conference On Teaching And Learning In Education 2013 (Ictle’13); ISBN : 978-967-5770-40-1; 21 May 2013; Conference Proceeding; None
  18. Chong Pui Yee; Internationlisation Of Higher Education : International Students' Satisfaction; Bulletin Of Higher Education Research; ISSN : 1675-6428 ; 01 Dec 2013; Other; None
  19. Chong Pui Yee; Internationalization Of Higher Education: A Literature Review On Competency Approach; International Journal Of Asian Social Sciences; Online ISSN : 2224-4441Print ISSN : 2226-5139Imapct factor : 0.02 (RePEc), 2013H-Index : 1 (RePEc) 2013 ; 01 Feb 2014; Journal; SCOPUS
  20. Chong Pui Yee; Internationalization Of Higher Education : Proposed Framework On International Students’ Satisfaction ; The International Conference On Humanities And Social Sciences ; The International Conference On Humanities And Social Sciences (ICHSS2014) at Kuala Lumpur Convention Centre, 3-5 June 2014. ; 05 Jun 2014; Other; None
  21. Chong Pui Yee; Teaching Moral Studies : Sharing Of Teaching Experiences In Higher Education; Proceedings Of The Teaching & Learning Symposium (Tls2014); Proceedings of the Teaching & Learning Symposium 2014. UNITEN, Putrajaya, August 27, 2014. ISBN : 978-967-5770-59-3 ; 01 Oct 2014; Conference Proceeding; None
  22. Chong Pui Yee; Factors Influencing International Students’ Choice Of Study Destination At Private Higher Education Institutions In Malaysia; International Conference On Language, Communication And Education (Lancomme) At International Infrastructure Conference 2014 (Iicon2014) ; Proceedings of International Infrastructure Conference 2014, 3-4 Dec 2014, Kuala Lumpur ISBN : 978-967-10730-4-9; 03 Dec 2014; Conference Proceeding; None
  23. ZURAIDAH BTE ALI, ROSMIZA BT MOKHTAR, Chong Pui Yee, Shaharina Mokhtar, Nor Zakiah Bt Gorment, Noor Azam Bin Abdul Rahman; Go Green For Sustainable Living; Yahijau Green Youth Summit 2015, Malaysia; Level: National,Publisher : Brightside Solutions Sdn Bhd, ISBN : 978-967-12462-2-1, No of Pages :63; 05 Jan 2015; Non-Research Book; None
  24. Chong Pui Yee; Internationalization Of Higher Education : Proposed Framework On International Students’ Satisfaction; Journal Of Social Sciences And Humanities Jssh Vol. 23 (S) Aug. 2015; JSSH Vol. 23 (S) Aug. 2015; 01 Sep 2015; Journal; SCOPUS
  25. Chong Pui Yee; Internationalization Of Higher Education : International Students’ Satisfaction At Private Universities In Malaysia ; Iukl International Postgraduate Colloquia ; Volume :1, Issue No :1, Article ID :24, Page Start :366, Page End :388, ISSN :978-967-10730-5-6; 27 Jul 2016; Conference Proceeding; None
  26. Chong Pui Yee; Internationalization Of Higher Education : Verifying International Students' Satisfaction Framework ; International Conference On Humanities & Social Sciences 2016; Source Name :Universiti Teknologi Petronas, Volume :1, Issue No :1, Article ID :1570251481, Page Start :30, Page End : 30, ISSN :UTP Press; 16 Aug 2016; Other; None
  27. Chong Pui Yee; Measuring International Students’ Satisfaction : The Development Of Survey Instrument ; Global Conference On Business And Economics Research (Gcber) 2017; Volume :Not Available, Issue No :Not Available, Article ID :20170816174320015, Page Start :112, Page End :119, ISSN :ISBN 978-983-2408-56-7; 14 Aug 2017; Conference Proceeding; None
  28. Chong Pui Yee; Verifying International Students' Satisfaction Framework For The Development Of Miss-Model In Malaysia; Pertanika Journal Of Social Sciences And Humanities ; Volume :26, Issue No :Special, Article ID :Not available, Page Start :1, Page End :18, ISSN :01287702; 01 Jan 2018; Journal; SCOPUS
  29. Husni Bte. Mohd Radzi, Chong Pui Yee, Shaharina Mokhtar, Mohd Zin Bin Mokhtar, Noor Azam Bin Abdul Rahman; Motivation Factor Influencing Behavior Change In Electrical Consumption; Knowledge Management International Conference 2018; Volume :1, Issue No :1, Article ID :www.kmice.cmc.net.my, Page Start :47, Page End :47, ISSN :978-967-0910-87-1; 25 Jul 2018; Conference Proceeding; None
  30. Husni Bte. Mohd Radzi, Chong Pui Yee; The Relationship Of Awareness And Satisfaction To Consumer Motivation In Energy Consumption Behavior; International Journal Of Recent Technology And Engineering (Ijrte) ; Volume :8, Issue No :4, Article ID :DOI:10.35940/ijrte.D5152.118419 , Page Start :6427, Page End :6431, ISSN :ISSN: 2277-3878; 28 Jan 2020; Journal; SCOPUS
  31. Chong Pui Yee; Self Instructional Material (Sim) For Pkib113 Course (Odl02) Unit 1; Course Development For Odl; Type :Course Materials,Source Name :Self Instructional Material (SIM) for PKIB113 Course (ODL02) Unit 1, Volume :Unit 1, Issue No :None, Article ID :None, Page Start :1, Page End : 22, ISSN :None, Publisher :TLC/DLC Uniten; 30 Jul 2021; Other; None
  32. Chong Pui Yee; Self Instructional Material (Sim) For Pkib113 Course (Odl02) Unit 2; Course Development For Odl; Type :Course Materials,Source Name :Self Instructional Material (SIM) for PKIB113 Course (ODL02) Unit 2, Volume :Unit 2, Issue No :None, Article ID :None, Page Start :1, Page End : 33, ISSN :None, Publisher :TLC/DLC Uniten; 30 Jul 2021; Other; None
  33. Chong Pui Yee; Self Instructional Material (Sim) For Pkib113 Course (Odl02) Unit 3; Course Development For Odl; Type :Course Materials,Source Name :Self Instructional Material (SIM) for PKIB113 Course (ODL02) Unit 3, Volume :Unit 3, Issue No :None, Article ID :None, Page Start :1, Page End : 20, ISSN :None, Publisher :TLC/DLC Uniten; 30 Jul 2021; Other; None
  34. Chong Pui Yee; Self Instructional Material (Sim) For Pkib113 Course (Odl02) Unit 4; Course Development For Odl; Type :Course Materials,Source Name :Self Instructional Material (SIM) for PKIB113 Course (ODL02) Unit 4, Volume :Unit 4, Issue No :None, Article ID :None, Page Start :1, Page End : 17, ISSN :None, Publisher :TLC/DLC Uniten; 30 Jul 2021; Other; None
  35. Chong Pui Yee, Sidra Naim Binti Taraq Naemzia; Creative Thinking (Mooc) ; Openlearning; Type :Course Materials,Source Name :Creative Thinking (MOOC) , Volume :Unit 1- Unit 8, Issue No :None, Article ID :None, Page Start :1, Page End : 100, ISSN :None, Publisher :TLC/DLC Uniten; 01 Aug 2021; Other; None
  36. Chong Pui Yee, Sidra Naim Binti Taraq Naemzia; Mooc Course : Creative Thinking ; Openlearning Platform ; Type :Course Materials,Source Name :Creative Thinking (MOOC) , Volume :Unit 1- Unit 8, Issue No :None, Article ID :None, Page Start :1, Page End : 100, ISSN :None, Publisher :TLC/DLC Uniten; 08 Aug 2021; Other; None
  37. Chong Pui Yee; Self Instructional Material (Sim) For Pkib113 Course (Odl02); Self Instructional Material (Sim) For Pkib113 Course (Odl02); Type :Course Materials,Source Name :Self Instructional Material (SIM) for PKIB113 Course (ODL02) , Volume :Unit 2, Issue No :None, Article ID :None, Page Start :1, Page End : 30, ISSN :None, Publisher :TLC/DLC Uniten; 01 Nov 2021; Other; None
  38. Chong Pui Yee; Self Instructional Material (Sim) For Pkib113 Course (Odl02) Unit 3; Self Instructional Material (Sim) For Pkib113 Course (Odl02); Type :Course Materials,Source Name :Self Instructional Material (SIM) for PKIB113 Course (ODL02) Unit 3, Volume :Unit 3, Issue No :None, Article ID :None, Page Start :1, Page End : 19, ISSN :None, Publisher :TLC/DLC Uniten; 01 Nov 2021; Other; None
  39. Chong Pui Yee; Self Instructional Material (Sim) For Pkib113 Course (Odl02) Unit 1; Sim For Pkib113 (Odl02) ; Type :Course Materials,Source Name :Self Instructional Material (SIM) for PKIB113 Course (ODL02) Unit 1, Volume :Unit 1, Issue No :None, Article ID :None, Page Start :1, Page End : 21, ISSN :None, Publisher :TLC/DLC Uniten; 01 Nov 2021; Other; None
  40. Chong Pui Yee; Self Instructional Material (Sim) For Pkib113 Course (Odl02) Unit 4; Sim For Pkib113 (Odl02); Type :Course Materials,Source Name :Self Instructional Material (SIM) for PKIB113 Course (ODL02) Unit 4, Volume :Unit 4, Issue No :None, Article ID :None, Page Start :1, Page End : 16, ISSN :None, Publisher :TLC/DLC Uniten; 01 Nov 2021; Other; None
  41. Chong Pui Yee; Deep-Dive On Malaysia's Higher Education Services Trade; World Bank Group: The Malaysia Development Experience Series; Type :Technical Reports,Source Name :Deep-Dive on Malaysia's Higher Education Services Trade, Volume :1, Issue No :171558, Article ID :http://documents.worldbank.org/curated/en/099030005172239106/P17466809980060a508844050ed6aa18558, Page Start :1, Page End : 48, ISSN :None, Publisher :World Bank Publications; 01 Mar 2022; Other; None