About Me

Academic Qualifications

1. Master Of Business Administration, Universiti Utara Malaysia, 2005
2. Bachelor In Businnes Adminstration, Universiti Teknologi Mara, 2001
3. Diploma In Marketing, Polytechnic Kota Bharu, 1999

Working Experiences

Courses Taught

1. ENEB323 - International Entrepreneurship
2. EVLB223 - Entrepreneurship
3. EVMB133 - E-Business
4. EVMB223 - Entrepreneurship
5. EVMB334 - Entrepreneurship Project
6. EVMB364 - Business Plan
7. MAEB323 - Digital Marketing
8. MAEB324 - Digital Marketing
9. MARB214 - Consumer and Buyer Behaviour
10. MARB234 - Integrated Marketing Communications
11. MARB344 - Marketing Project
12. MARB383 - Marketing Project
13. MGMB243 - Marketing and Human Resources Management
14. MKEB313 - Marketing Channels Management
15. MKGB113 - Principles of Marketing
16. MKGB213 - Consumer and Buyer Behaviour
17. MKGB323 - Multimedia Marketing
18. MKGB333 - Integrated Marketing Communications
19. MKGB353 - Service Marketing
20. MKGB373 - Applied Marketing Research
21. MKLB113 - Principles of Marketing
22. MKLB223 - Consumer & Buyer Behaviour
23. MKLB224 - Consumer and Buyer Behaviour
24. MKLB244 - Integrated Marketing Communications
25. MKLB264 - Marketing Plan
26. PHYF125 - Physics 2
27. PMSB113 - Principles of Marketing
28. PMSB213 - Consumer and Buyer Behaviour
29. PMSB363 - Multimedia Marketing
30. PMSB373 - International Marketing

Professional Bodies

1. Institute Of Marketing Malaysia: Member- 2013
2. Malaysian Institute Or Management: Member- 2013
3. World Economy Association: Normal Member- 2023

Research Projects

1. “Zakat on Employment Income among Private Sector’s Employees: A Comparitive Study in Pahang and Johor, Malaysia
2. A Study of the approaches of learning among accounting and business students in Higher Education Institution
3. Academic Stress and Performance: A Study of Accounting and Non-accounting students in Uniten
4. Accessing Economic Impact Of Indigenous Community
5. An empirical Study on customer satisfaction towards the food Services in Sultan Haji Ahmad Shah Campus, Universiti Tenaga Nasional
6. An empirical study on students’ perception towards the entrepreneurial intention in the Higher Education Institutions
7. Customer satisfaction towards waiting times in restaurant setting
8. Factor influence Zakat On Employment
9. Relationship between academic performance and approaches of learning: A case study of Accounting and Business students in Higher Education Institution
10. The impact of learning approaches on students’ academic achievement

Publications

1. Azrinawati Bte Mohd Remali @ Abdul Jalil, Zuraini Bte Abdullah Zawawi, Adnan Bin Abd. Hamid, Khairul Nizam Bin Surbaini; A Study Of The Approaches Of Learning Among Accounting And Business Students In Higher Education Instituion; The Asian Forum On Business Education (Afbe) 2012; Emerging Trends for Sustainability in Global Busines: Opportunity & Challenge; 9-10th July, Palm Garden Hotel, IOI Resort Putrajaya Malaysia. ISSN.1905-8055; 09 Jul 2012; Conference Proceeding; None
2. Azrinawati Bte Mohd Remali @ Abdul Jalil, Zuraini Bte Abdullah Zawawi, Adnan Bin Abd. Hamid, Khairul Nizam Bin Surbaini; Approaches To Learning Of Uniten Students; International Conference On Teaching And Learing In Education 2013 (Ictle2013); Empowering Teaching and Learning in the Changing Landscape of Tertiary Education21 & 22 May 2013, Ramada HPlaza Hotel MelakaISBN: 978-967-5770-40-1; 21 May 2013; Conference Proceeding; None
3. Azrinawati Bte Mohd Remali @ Abdul Jalil, Zuraini Bte Abdullah Zawawi; Intention To Pay Zakat On Employement Income; National Symposium & Exhibition On Business & Accounting 2013; Issues and Challenges in Enforcing Sustainable Business PracticesISBN 978-983-42982-5-8; 19 Jun 2013; Conference Proceeding; None
4. Azrinawati Bte Mohd Remali @ Abdul Jalil, Zuraini Bte Abdullah Zawawi; Zakat On Employment Income Among Private Sector’S Employees: A Comparative Study In Pahang And Johor, Malaysia; 6Th International Economics & Business Management Conference (Iebmc 2013); ISBN:978-967-5770-41-8; 03 Oct 2013; Conference Proceeding; None
5. Azrinawati Bte Mohd Remali @ Abdul Jalil, Zuraini Bte Abdullah Zawawi; Academic Stress And Performance: A Study Of Accounting And Non-Accounting Students In Uniten ; National Symposium & Exhibition On Business & AccountingNseba 2014; ISBN 978-983-42982-6-5; 19 Mar 2014; Conference Proceeding; None
6. Hamiza Bte Jamaludin, Mafuzah Bte. Mohamad, Zuraini Bte Abdullah Zawawi, Khairul Nizam Bin Surbaini, Mohamad Ishak Mohamad Ibrahim, Amanuddin Bin Shamsuddin, Masdiah Bt. Abdul Hamid, Azrinawati Bte Mohd Remali @ Abdul Jalil, BAKHTIAR BIN ALRAZI, Inaliah Mohd Ali, Elinda Binti Esa, Mohd Hisyam Bin Ghazali @ Mohd Zain, Nurul Nadiah Bt. Ahmad, Shafazawana Bte Mohamed Tharikh, Nur Lyana Bte. Baharin, Zulhafiza Bte Zulkifle; Goodwill Index For Tnb's Corporate Social Responsibility Programme; Technical Report; Type :Technical Reports,Source Name :Goodwill Index for TNB's Corporate Social Responsibility Programme, Volume :2014, Issue No :1, Article ID :1, Page Start :1, Page End : 83, ISSN :NA, Publisher :NA; 31 Aug 2014; Other; None
7. Mafuzah Bte. Mohamad, Hamiza Bte Jamaludin, Zuraini Bte Abdullah Zawawi, Khairul Nizam Bin Surbaini; Assessing Economic Impact Of Indigenous Community: A Preliminary Study; National Symposium & Exhibition On Business & Accounting 2015 (Nseba Iv); ISBN 978-967-42982-7-2; 02 Apr 2015; Conference Proceeding; None
8. Hamiza Bte Jamaludin, Azrinawati Bte Mohd Remali @ Abdul Jalil, Amanuddin Bin Shamsuddin, Nik Fanidautty Nik Ab Majid, Zuraini Bte Abdullah Zawawi, Nor Edi Azhar Bte. Mohamad, Mafuzah Bte. Mohamad, Zulhafiza Bte Zulkifle; Goodwill Index For Tnb's Corporate Social Responsibility Programme 2014/2015; Technical Report_Tnb; Type :Technical Reports,Source Name :Goodwill Index for TNB's Corporate Social Responsibility Programme, Volume :1, Issue No :1, Article ID :1, Page Start :1, Page End : 228, ISSN :NA, Publisher :NA; 31 Aug 2015; Other; None
9. Zuraini Bte Abdullah Zawawi, Mafuzah Bte. Mohamad; Assessing The Influence Of Loyalty Program On Customer Loyalty And Customer Retention: A Conceptual Paper; Durreesamin Journal ; (ISSN: 2204 - 9827)March Vol 2 Issue 1, Year 2016; 01 Mar 2016; Journal; None
10. Zuraini Bte Abdullah Zawawi, Hamiza Bte Jamaludin, Mafuzah Bte. Mohamad; Assessing Possible Internal Determinants Contributing To Recycling Habit Among Uniten Students; International Symposium & Exhibition On Business And Accounting 2016 (Iseba 2016); Volume :,, Issue No :,, Article ID :,, Page Start :1, Page End :6, ISSN :ISBN978-983-42982-8-9; 04 May 2016; Conference Proceeding; None
11. Nik Fanidautty Nik Ab Majid, Mafuzah Bte. Mohamad, Hamiza Bte Jamaludin, Zuraini Bte Abdullah Zawawi; Location Intelligence Alert (Lia); International Symposium & Exhibition On Business And Accounting 2016 (Iseba 2016); Source Name :,, Volume :,, Issue No :,, Article ID :,, Page Start :1, Page End : 1, ISSN :ISBN 978-983-42982-8-9; 04 May 2016; Other; None
12. Nik Fanidautty Nik Ab Majid, Mafuzah Bte. Mohamad, Hamiza Bte Jamaludin, Zuraini Bte Abdullah Zawawi; Busy Parent Bright Children (Bpbc) (Poster); International Symposium & Exhibition On Business And Accounting 2016 (Iseba 2016); Source Name :,, Volume :,, Issue No :,, Article ID :,, Page Start :1, Page End : 1, ISSN :ISBN 978-983-42982-8-9; 04 May 2016; Other; None
13. Hamiza Bte Jamaludin, Azrinawati Bte Mohd Remali @ Abdul Jalil, Nik Fanidautty Nik Ab Majid, Mafuzah Bte. Mohamad, Zulhafiza Bte Zulkifle, Zuraini Bte Abdullah Zawawi; Goodwill Index For Tnb's Corporate Social Responsibility Programme 2015/2016; Technical Report_Tnb; Type :Technical Reports,Source Name :Goodwill Index for TNB's Corporate Social Responsibility Programme, Volume :1, Issue No :1, Article ID :1, Page Start :1, Page End : 306, ISSN :NA, Publisher :NA; 31 Aug 2016; Other; None
14. Mafuzah Bte. Mohamad, Hamiza Bte Jamaludin, Zuraini Bte Abdullah Zawawi, Khairul Nizam Bin Surbaini; Government Initiatives Towards Indigenous Economic Development: Measuring Indigenous Feedbacks And Assessing Economic Benefits Received; 2Nd Asia International Conference 2016; Volume :NIL, Issue No :NIL, Article ID :GDHEC451, Page Start :1, Page End :6, ISSN :NIL; 10 Dec 2016; Conference Proceeding; SCOPUS
15. Mafuzah Bte. Mohamad, Zuraini Bte Abdullah Zawawi; The Influence Of Loyalty Program On Customer Satisfaction And Customer Retention; International Symposium & Exhibition On Business And Accounting 2017 (Iseba 2017); Volume :1, Issue No :1, Article ID :MKET 011, Page Start :1, Page End :6, ISSN :ISBN: 978-983-42982-9-6; 01 Mar 2017; Conference Proceeding; None
16. Nik Fanidautty Nik Ab Majid, Mafuzah Bte. Mohamad, Zuraini Bte Abdullah Zawawi, Hamiza Bte Jamaludin; Measuring Association Of Goodwill Index With Customer Satisfaction, Loyalty And Retention In Malaysian Utility Company; International Symposium & Exhibition On Business And Accounting 2017 (Iseba 2017); Volume :1, Issue No :1, Article ID :MKET 012, Page Start :1, Page End :7, ISSN :ISBN: 978-983-42982-9-6; 01 Mar 2017; Conference Proceeding; None
17. Hamiza Bte Jamaludin, Mafuzah Bte. Mohamad, Nik Fanidautty Nik Ab Majid, Zuraini Bte Abdullah Zawawi, Zulhafiza Bte Zulkifle, Azrinawati Bte Mohd Remali @ Abdul Jalil; Poster: Vsroi – Valuing Social Return On Investment; International Symposium & Exhibition On Business And Accounting 2017 (Iseba 2017); Volume :1, Issue No :1, Article ID :PA 12, Page Start :1, Page End :1, ISSN :ISBN: 978-983-42982-9-6; 01 Mar 2017; Conference Proceeding; None
18. Zuraini Bte Abdullah Zawawi, Mafuzah Bte. Mohamad, Nik Fanidautty Nik Ab Majid, Hamiza Bte Jamaludin; Poster: E-Client Tracking System; International Symposium & Exhibition On Business And Accounting 2017 (Iseba 2017); Volume :1, Issue No :1, Article ID :PB 10, Page Start :1, Page End :1, ISSN :ISBN: 978-983-42982-9-6; 01 Mar 2017; Conference Proceeding; None
19. Nik Fanidautty Nik Ab Majid, Mafuzah Bte. Mohamad, Zuraini Bte Abdullah Zawawi, Hamiza Bte Jamaludin; Poster: Green City E-Database; International Symposium & Exhibition On Business And Accounting 2017 (Iseba 2017); Volume :1, Issue No :1, Article ID :PB 11, Page Start :1, Page End :1, ISSN :ISBN: 978-983-42982-9-6; 01 Mar 2017; Conference Proceeding; None
20. Mafuzah Bte. Mohamad, Nik Fanidautty Nik Ab Majid, Hamiza Bte Jamaludin, Zuraini Bte Abdullah Zawawi; Poster: Ignorantia Juris Non Excusat; International Symposium & Exhibition On Business And Accounting 2017 (Iseba 2017); Volume :1, Issue No :1, Article ID :PB 12, Page Start :1, Page End :1, ISSN :ISBN: 978-983-42982-9-6; 01 Mar 2017; Conference Proceeding; None
21. Siti Sarah Bt Wan Latif, Fadzilah Bte Embong, Khairul Nizam Bin Surbaini, Zuraini Bte Abdullah Zawawi; Smart Shopping Asistance; International Symposium & Exhibition On Business And Accounting 2017 (Iseba 2017); Source Name :-, Volume :-, Issue No :-, Article ID :-, Page Start :-, Page End : -, ISSN :ISBN978-983-42982-9-6; 01 Mar 2017; Other; None
22. Siti Sarah Bt Wan Latif, Fadzilah Bte Embong, Zuraini Bte Abdullah Zawawi, Khairul Nizam Bin Surbaini; Live Chat Waze; International Symposium & Exhibition On Business And Accounting 2017 (Iseba 2017); Source Name :-, Volume :-, Issue No :-, Article ID :-, Page Start :-, Page End : -, ISSN :ISBN:978-983-42982-9-6; 02 Mar 2017; Other; None
23. Nik Fanidautty Nik Ab Majid, Mafuzah Bte. Mohamad, Zuraini Bte Abdullah Zawawi, Hamiza Bte Jamaludin; Measuring Association Of Goodwill Index With Customer Satisfaction, Loyalty And Retention In Malaysian Utility Company; International Journal Of Business Management (Ijbm); Volume :2, Issue No :1, Article ID :-, Page Start :1, Page End :15, ISSN :-; 20 Jun 2017; Journal; None
24. Hamiza Bte Jamaludin, Azrinawati Bte Mohd Remali @ Abdul Jalil, Nik Fanidautty Nik Ab Majid, Zuraini Bte Abdullah Zawawi, Zulhafiza Bte Zulkifle, Mafuzah Bte. Mohamad; Goodwill Index For Tnb's Corporate Social Responsibility Programme 2016/2017; Technical Report_Tnb; Type :Technical Reports,Source Name :Goodwill Index for TNB's Corporate Social Responsibility Programme, Volume :1, Issue No :1, Article ID :1, Page Start :1, Page End : 44, ISSN :NA, Publisher :NA; 31 Aug 2017; Other; None
25. Mafuzah Bte. Mohamad, Hamiza Bte Jamaludin, Zuraini Bte Abdullah Zawawi, Khairul Nizam Bin Surbaini; Government Initiatives Towards Indigenous Economic Development: Measuring Indigenous Feedbacks And Assessing Economic Benefits Received; Advance Science Letter; Volume :23, Issue No :9, Article ID :Volume 23 Issue 9, Page Start :8696, Page End :8700, ISSN :Volume 23 Issue 9 September 2017; 24 Oct 2017; Journal; SCOPUS
26. Mafuzah Bte. Mohamad, Zuraini Bte Abdullah Zawawi; Measuring Direct Association Between Customer Satisfaction And Customer Retention Among Generation Y; 8Th International Economics And Business Management Conference Iebmc 2017; ; 28 Nov 2017; Conference Proceeding; None
27. Siti Sarah Bt Wan Latif, Mafuzah Bte. Mohamad, Zuraini Bte Abdullah Zawawi; The Links Of Entrepreneurial Motive, Traits And Education On Students’ Intentions On Entrepreneurship In Malaysian University: A Descriptive Approach ; 8Th International Economics And Business Management Conference Iebmc 2017 ; ; 28 Nov 2017; Conference Proceeding; None
28. Mafuzah Bte. Mohamad, Zuraini Bte Abdullah Zawawi; The Influences Of Social Network Marketing On Student Purchase Intention In The Digital Era: The Mediating Role Of Consumer Engagement; International Symposium & Exhibition On Business And Accounting 2018 (Iseba 2018); Volume :NA, Issue No :NA, Article ID :NA, Page Start :NA, Page End :NA, ISSN :NA; 29 Jul 2018; Conference Proceeding; None
29. Mafuzah Bte. Mohamad, Zuraini Bte Abdullah Zawawi; Measuring Direct Association Between Customer Satisfaction And Customer Retention Among Generation Y; The European Proceedings Of Social & Behavioural SciencesEpsbs; Volume :XLIV - IEBMC 2017, Issue No :85, Article ID :https://dx.doi.org/10.15405/epsbs.2018.07.02.85, Page Start :811, Page End :819, ISSN :ISSN: 2357-1330; 31 Jul 2018; Conference Proceeding; ISI
30. Siti Sarah Bt Wan Latif, Mafuzah Bte. Mohamad, Zuraini Bte Abdullah Zawawi; The Lingkaging Entrepreneurial Attributes On Students’ Intentions On Entrepreneurship In Malaysian University; The European Proceedings Of Social & Behavioural SciencesEpsbs; Volume :XLIV - IEBMC 2017, Issue No :89, Article ID :https://dx.doi.org/10.15405/epsbs.2018.07.02.89, Page Start :850, Page End :856, ISSN :ISSN: 2357-1330; 31 Jul 2018; Conference Proceeding; ISI
31. Mafuzah Bte. Mohamad, Hamiza Bte Jamaludin, Zuraini Bte Abdullah Zawawi; Determinants Influencing Employability Skills: Undergraduate Perception; International Symposium & Exhibition On Business And Accounting 2018 (Iseba 2018); Volume :NA, Issue No :NA, Article ID :NA, Page Start :NA, Page End :NA, ISSN :NA; 29 Aug 2018; Conference Proceeding; None
32. Mafuzah Bte. Mohamad, Hamiza Bte Jamaludin, Zuraini Bte Abdullah Zawawi; Determinants Influencing Employability Skills: Undergraduate Perception; Global Business And Management Research: An International Journal ; Volume :10, Issue No :3 (Special Issue on Business Sustainability in an Era of Digital Disruption), Article ID :NA, Page Start :568, Page End :578, ISSN :1947-5667 (online); 08 Dec 2018; Journal; ERA
33. Mafuzah Bte. Mohamad, Zuraini Bte Abdullah Zawawi; The Influences Of Social Network Marketing On Student Purchase Intention In The Digital Era: The Mediating Role Of Consumer Engagement; Global Business And Management Research: An International Journal; Volume :10, Issue No :3 (Special Issue on Business Sustainability in an Era of Digital Disruption), Article ID :NA, Page Start :938, Page End :946, ISSN :1947-5667; 08 Dec 2018; Journal; ERA
34. Salina Daud, Elinda Binti Esa, Nor Hashimah Johari, Azwan Bin Abdul Rashid, Abdul Rahman Bin Zahari, Khairul Nizam Bin Surbaini, Zuraini Bte Abdullah Zawawi, Nor Edi Azhar Bte. Mohamad, zulkifli abdullah, faizah mohd khalid, Nurazariah Abidin, Azrinawati Bte Mohd Remali @ Abdul Jalil, Nuratul Anis Binti Ahmad Shapiki, Cik Nur Hidayah binti Sampol; Modul Kursus Asas Memulakan Perniagaan Brightpreneur@Pelitawanis Tnb, 2019; Kursus Asas Memulakan Perniagaan Brightpreneur@Pelitawanis Tnb, 23-25 Ogos 2019; Type :Ad Hoc Modules,Source Name :Modul Kursus Asas Memulakan Perniagaan Brightpreneur@Pelitawanis TNB, 2019, Volume :1, Issue No :1, Article ID :0, Page Start :1, Page End : 65, ISSN :0, Publisher :0; 23 Aug 2019; Other; None
35. Abdul Rahman Bin Zahari, Elinda Binti Esa, Zuraini Bte Abdullah Zawawi; University Students’ Reactions To Ecologically Responsible Packaging ; 9Th International Economics And Business Management Conference (Iebmc2019); ; 02 Nov 2019; Conference Proceeding; ISI
36. Abdul Rahman Bin Zahari, Hamiza Bte Jamaludin, Shafazawana Bte Mohamed Tharikh, Mohd Nur Ruzainy Bin Alwi, Zuraini Bte Abdullah Zawawi, WAN NURUL HUDA BT MOHD YUSOFF; Wbl Guide: Bba (H) In Human Resource Management; Uniten/Coba/Bmd; Type :Guidelines,Source Name :WBL Guide: BBA (H) in Human Resource Management, Volume :1, Issue No :0, Article ID :0, Page Start :1, Page End : 78, ISSN :0, Publisher :UNITEN; 08 May 2020; Other; None
37. Abdul Rahman Bin Zahari, Hamiza Bte Jamaludin, Zuraini Bte Abdullah Zawawi, Mohd Nur Ruzainy Bin Alwi, WAN NURUL HUDA BT MOHD YUSOFF; Wbl Guide: Bba (H) In Marketing; Uniten/Coba/Bmd; Type :Guidelines,Source Name :WBL Guide: BBA (H) in Marketing, Volume :1, Issue No :0, Article ID :0, Page Start :1, Page End : 82, ISSN :0, Publisher :UNITEN; 08 May 2020; Other; None
38. Abdul Rahman Bin Zahari, Elinda Binti Esa, Zuraini Bte Abdullah Zawawi; University Students’ Reactions To EcologicallyResponsible Packaging; European Proceedings OfSocial And Behavioural Sciences; Volume :100, Issue No :-, Article ID :DOI: 10.15405/epsbs.2020.12.05.35, Page Start :331, Page End :340, ISSN :e-ISSN: 2357-1330; 30 Dec 2020; Journal; ISI
39. Abdul Rahman Bin Zahari, Hamiza Bte Jamaludin, Zuraini Bte Abdullah Zawawi, WAN NURUL HUDA BT MOHD YUSOFF; Wbl Guide: Bba (H) In Marketing:2Nd Edition; Uniten/Coba/Bmd; Type :Guidelines,Source Name :WBL Guide: BBA (H) in Marketing, Volume :2, Issue No :0, Article ID :0, Page Start :1, Page End : 107, ISSN :0, Publisher :UNITEN; 08 May 2021; Other; None
40. Abdul Rahman Bin Zahari, Hamiza Bte Jamaludin, Shafazawana Bte Mohamed Tharikh, Zuraini Bte Abdullah Zawawi, WAN NURUL HUDA BT MOHD YUSOFF; Wbl Guide: Bba (H) In Human Resource Management:2Nd Edition; Uniten/Coba/Bmd; Type :Guidelines,Source Name :WBL Guide: BBA (H) in Human Resource Management, Volume :2, Issue No :0, Article ID :0, Page Start :1, Page End : 110, ISSN :0, Publisher :UNITEN; 08 May 2021; Other; None
41. Hamiza Bte Jamaludin, Mafuzah Bte. Mohamad, Zuraini Bte Abdullah Zawawi, Nik Fanidautty Nik Ab Majid; The First Moratorium In Malaysia: How It Works? An Exploratory Study ; Global Business & Management Research: An International Journal; Volume :13, Issue No :4, Article ID :-, Page Start :-, Page End :-, ISSN :-; 13 Oct 2021; Journal; Indexing In Progress
42. Sharifah Bte. Buniamin, BAKHTIAR BIN ALRAZI, Hamiza Bte Jamaludin, Mahiah Bte. Said, Nurul Nadiah Bt. Ahmad, Rositah Bte Bakar, Zaifudin Bin Zainol, Zuraini Bte Abdullah Zawawi, Megat Muhammad Afif Bin Megat Muainuddin; Factors Influencing Students’ Selection Of Malaysian Higher Educational Institutions:A Case Of Social Science & Business Programmes; The 6Th International Academic Conference (Iac 2023); Volume :-, Issue No :-, Article ID :-, Page Start :-, Page End :-, ISSN :2773 5753; 18 Oct 2023; Conference Proceeding; None