About Me

Academic Qualifications

1. Certificate in Usulludin, Universiti Malaya, 1995
2. Master of Business Administration, Ohio University, 1994
3. Master of Business Administration, Ohio University, 1994
4. Diploma in Marketing, Chartered Institute of Marketing (UK), 1990

Working Experiences

Courses Taught

1. EEBB233 - E-Business
2. EIMB223 - Marketing Management
3. ENDB363 - Applied Entrepreneurship Research
4. ETPB303 - Industrial Training
5. ETPB353 - Issues In Malaysian Entrepreneurship
6. ETPB373 - Entrepreneurship Field Studies
7. MARB123 - Principles of Marketing
8. MGMB243 - Marketing and Human Resources Management
9. MGTB233 - Organisational Behaviour
10. MGTD224 - Management Practice
11. MIBM613 - International Business in Digital Age
12. MKEB333 - International Marketing
13. MKGB323 - Multimedia Marketing
14. MKGB333 - Integrated Marketing Communications
15. MKGB363 - Sales Management
16. MKGB373 - Applied Marketing Research
17. MKLB113 - Principles of Marketing
18. MKTB223 - Marketing: Planning & Analysis
19. MKTB313 - Consumer & Buyer Behaviour
20. MKTB323 - Profesional Selling
21. MKTB343 - Marketing Communication
22. MKTB363 - Marketing Strategy
23. MKTB413 - Sales Management
24. MKTB423 - Marketing Decision Support System
25. MKTB443 - International Marketing
26. MKTB453 - Marketing Policies
27. MKTB473 - Advertising Management
28. MKTD113 - Principles of Marketing
29. MKTD213 - Principles of Marketing
30. MKTD223 - Marketing Management
31. MKTF013 - Principles of Marketing
32. MKTM613 - Marketing Management
33. MKTM623 - Consumer Behaviour
34. MKTM633 - International Business
35. MKTM643 - Strategic Marketing
36. PMSB213 - Consumer and Buyer Behaviour
37. PMSB303 - Integrated Marketing Communication
38. PMSB333 - Sales Management
39. PMSB363 - Multimedia Marketing
40. PMSB373 - International Marketing
41. PNGB233 - Organisational Behaviour
42. PSYB113 - Psychology
43. PTMB303 - Industrial Training
44. SMKF123 - Principles of Marketing

Professional Bodies

1. Chartered Institute of Marketing (UK): Affiliate Member- 2015
2. Malaysian Consumer and Family Economic Association: Member- 2021

Research Projects

1. Demographic Factors and Financial literacy to Personal Retirement Saving Intention (PRSI) among Malaysia in the East Coast Region (edit)
2. INVESTIGATING THE INFLUENCE OF CONSUMER CONGRUENCE ON THEIR PURCHASE INTENTION OF HALAL FOOD PRODUCTS. EDITED 081012

Publications

1. Mahiah Bte. Said, Suhaimi Bin Sudin; An Empirical Study On The Students' Role As The Consumer Of Private University And The Critical Dimensions Towards Their Level Of Customer Satisfaction; Malaysia Journal Of Consumer And Family Economics; ISBN 1511-2802, 2007, Vol. 10, pp. 75-84; 01 Jan 2007; Journal; None
2. Azlina Bte. Abdullah, Mahiah Bte. Said; Producing Human Capital With “First Class Mentality”: How Aware Are University Students Of Current Issues?”; Uniten International Business And Management Conference (Uibmc).; Volume :none, Issue No :none, Article ID :none, Page Start :1, Page End :10, ISSN :none; 16 Dec 2007; Conference Proceeding; None
3. Mahiah Bte. Said, Fadzilah Bte Embong, Azlina Bte. Abdullah; The Empirical Study Of Sms Advertising Intrusiveness Dimensions And Its Impact On The Consumer Perception And Buying Behavior, ; 12Th Malaysian Consumer And Family Economics Association (Macfea) Seminar; Volume :none, Issue No :none, Article ID :none, Page Start :1, Page End :15, ISSN :none; 12 Aug 2008; Conference Proceeding; None
4. Mahiah Bte. Said, Khairul Nizam Bin Surbaini, Fadzilah Bte Embong, Mohd Anuar Awang Idris; The Empirical Study On The Determinants Of Moslem Consumers To Purchase Halal Products.; Jurnal Manajemen & Bisnis, Universitas Surabaya; ISSN 1412-3789,Vol.9, No. 1, March 2010, pp 45-58; 01 Mar 2010; Journal; None
5. Mahiah Bte. Said, SHAARI MD. NOR; The Perception Of Sms Advertising Intrusiveness Differs Between Age; Manajemen Dan Berkala Ilmiah, Universitas Surabaya; ISSN 1412-3789, Vol. 9, No. 2, Sept 2010, pp. 138-147; 01 Sep 2010; Journal; None
6. Mahiah Bte. Said; The Effects Of Consumer Congruence (Country-Of-Origin, Religiosity Commitment And Consumer Ethnocentrism) On Consumers’ Perception And Purchase Intention Of Malaysia’S Halal Food Products.; 3Rd International Conference On Marketing And Retailing, 2011; 3rd International Conference on Marketing and Retailing, 2011; 06 Oct 2011; Conference Proceeding; None
7. Mahiah Bte. Said; Empirical Study On The Influence Of Country-Of-Origin Effects Towards Global Consumers' Perception Of Malaysia's Halal Food Products.; Reformance Pattern Of Production And Consumption National Symposium; International Center for Science, HIgh technology and Environmental Sciences,Kerman Institute of Higher Education,Iran; 09 Oct 2011; Conference Proceeding; None
8. Mahiah Bte. Said, Adnan Bin Abd. Hamid, SHAARI MD. NOR; Examining The Consumers’ Level Of Satisfaction And Receptivity Of Facebook’S Marketing Messages; 16Th National Macfea Seminar 2012; 16th National MACFEA Seminar 2012; 10 Jul 2012; Conference Proceeding; None
9. Rusnita Bte. Alimun, Mahiah Bte. Said, ZURINA BINTI ISMAIL; Understanding Level Energy Conservation Among Students Of Malaysian Higher Learning Institution; National Symposium & Exhibition On Business And Accounting 2013; The unsustainable consumer behavior is creating an imbalance development in the economic,social and ecological levels. Having the awareness and knowing the side effects of excessive consumption of resources calls for conservation behavior. The purpose of this study is to explain the conservation behavior as one of the aspects in green management and its significance in supporting and materializing the objective of energy saving. The findings will reveal the level of conservation behavior among students based on their understanding on the subject matter.; 19 Jun 2013; Conference Proceeding; None
10. Mahiah Bte. Said; A Conceptual Approach In Examining The Factors Influencing University Students Choice Of Higher Learning Institution And Their Study Intention; Nseba 2013; NSEBA 2013; 19 Jun 2013; Conference Proceeding; None
11. Mahiah Bte. Said; Customer Satisfaction Of The Call Management Center Service Quality – Identifying The Service Gap Using Servqual Scale; Nseba 2013; NSEBA 2013; 19 Jun 2013; Conference Proceeding; None
12. Mahiah Bte. Said; Demographic Factors To Personel Retirement Saving Intention (Prsi) Among Malaysian In East Coast Region; International Conference Of Business Innovation,Engineering 2Oi3 (Icobiee 2013); INTERNATIONAL CONFERENCE OF BUSINESS INNOVATION,ENGINEERING 2OI3 (ICOBIEE 2013); 06 Dec 2013; Conference Proceeding; None
13. Mahiah Bte. Said; The Antecedents Of Halal Consumption Congruence (Hacc) Of Malaysia’S Halal Food Products: A Conceptual Approach; Australian Journal Of Basic And Applied Sciences Special 2014 ; ISSN 1991-8178 Volume 3, pp 140-148URL: http://www.ajbasweb.com/old/ajbas_Special%203_2014.html; 15 Mar 2014; Conference Proceeding; SCOPUS
14. Mahiah Bte. Said, Khairul Nizam Bin Surbaini; Investigating The Sustainability Development Influence On Students’ Choice Of Higher Learning Institutions. ; International Conference On Emerging Trends In Scientific Research; International Conference on Emerging Trends in Scientific Research; 15 Mar 2014; Conference Proceeding; None
15. Mahiah Bte. Said; Assessing Consumers’ Perception, Knowledge And Religiosity On Malaysia's Halal Food Products; Procedia - Social And Behavioral Sciences; Volume :Procedia - Social and Behavioral Sciences, Issue No :130, Article ID :10.1016/j.sbspro.2014.04.015, Page Start :120, Page End :128, ISSN :ISSN: 1877-0428; 15 May 2014; Journal; None
16. Mahiah Bte. Said; The Determinants Of Halal Consumption Congruence (Hacc) That Influence The Purchase Intention Of Malaysia's Halal Food Products; 4Th International Malaysia-Ireland Joint Symposium On Engineering, Science And Business; 4TH INTERNATIONAL MALAYSIA-IRELAND JOINT SYMPOSIUM ON ENGINEERING, SCIENCE AND BUSINESS; 25 Jun 2014; Conference Proceeding; None
17. TAN KWE LU, CHUA KOK HUA, FADHILAH BTE ABD RAZAK, Mahiah Bte. Said; Tnb Internal Communication Study Report 2014; Not Relevant; Type :Technical Reports,Source Name :Effectiveness of Internal Communication in TNB, Volume :0, Issue No :0, Article ID :0, Page Start :1, Page End : 59, ISSN :0, Publisher : Universiti Tenaga Nasional; 01 Dec 2014; Other; None
18. TAN KWE LU, CHUA KOK HUA, FADHILAH BTE ABD RAZAK, Mahiah Bte. Said; Tnb Internal Communication Study 2015; Not Relevant; Type :Technical Reports,Source Name :Internal Communication Effectiveness, Volume :0, Issue No :0, Article ID :0, Page Start :1, Page End : 58, ISSN :0, Publisher :UNITEN; 30 Aug 2015; Other; None
19. CHUA KOK HUA, Yuzainee Bte. Md Yusoff, Mahiah Bte. Said, Khairul Nizam Bin Surbaini; Brand Perception Study On Tnb Subsidiaries: Performance, Gap Analysis And Way Forward ; Tnb Technical Report 2015; Type :Technical Reports,Source Name :TNB Energy Ventures Brand Study Report 2015, Volume :-, Issue No :-, Article ID :-, Page Start :-, Page End : -, ISSN :-, Publisher :-; 01 Sep 2015; Other; None
20. Mahiah Bte. Said, Rabiah Eladwiah Abdul Rahim; The Influence Of 4Ps On Postgraduate Students' Experience And Satisfaction – The Application Of Structural Equation Modelling Using Pls Algorithm ; Journal Of Environmental Treatment Techniques ; Volume :17, Issue No :2, Article ID :l web link: http://www.jett.dormaj.com https://doi.org/10.47277/JETT/, Page Start :931, Page End :936, ISSN :ISSN: 2309-1185 ; 01 Apr 2020; Journal; Indexing In Progress
21. Mahiah Bte. Said; The Mediating Role Of Consumers’ Trust Towards Consumers’ Purchase Intention Of Halal Food From Malaysia: Application Of Structural Equation Modelling ; 3Rd International Halal Management Conference (3Rd Ihmc 2021) ; ; 23 Aug 2021; Conference Proceeding; Indexing In Progress
22. Mahiah Bte. Said; Predicting The Sustainability Integration Effectiveness Within The Government-Linked Universities In Malaysia. ; International Conference On Global Business, Economics, Finance & Social Sciences - (Icgbefss-22; ; 12 May 2022; Conference Proceeding; Indexing In Progress
23. Mahiah Bte. Said; Predicting The Sustainability Integration Effectiveness Within The Government-Linked Universities In Malaysia.; 4Th Advances In Business Research International Conference 2021/2022 (Abric 2022); Volume ::-, Issue No ::-, Article ID ::-, Page Start ::-, Page End ::-, ISSN ::-; 11 Jun 2022; Conference Proceeding; Indexing In Progress
24. Mahiah Bte. Said; Modelling Chatbots Adoption For Online Shopping Amidst The Covid-19 Pandemic ; 4Th Advances In Business Research International Conference 2021/2022 (Abric 2022); Volume :14, Issue No :4, Article ID :http://www.gbmrjournal.com/vol14no4s.htm, Page Start :329, Page End :328, ISSN :1947-5667 (Online); 21 Dec 2022; Journal; Indexing In Progress
25. Mahiah Bte. Said; Predicting The Sustainability Integration Effectiveness Within The Government-Linked Universities In Malaysia; Global Business And Management Research: An International Journal; Volume :14, Issue No :4, Article ID :http://www.gbmrjournal.com/vol14no4s.htm, Page Start :132, Page End :141, ISSN :1947-5667 (Online); 21 Dec 2022; Journal; ERA
26. Mahiah Bte. Said; Modelling Chatbots Adoption For Online Shopping Amidst The Covid-19 Pandemic; Global Business And Management Research: An International Journal; Volume :14, Issue No :4, Article ID :http://www.gbmrjournal.com/vol14no4s.htm, Page Start :329, Page End :338, ISSN :1947-5667 (Online); 21 Dec 2022; Journal; ERA
27. Mahiah Bte. Said, Shahnaz Shafiza Binti Sabri, Nor Hazlin Bte Nor Asshidin, Nor Hazlin Bte Nor Asshidin; Working Women Coping Strategies For Quality Of Life ; 9Th International Conference On Marketing And Retailing 2023 (9Th Incomar 2023); Volume :-, Issue No :-, Article ID :-, Page Start :-, Page End :-, ISSN :-; 01 Mar 2023; Conference Proceeding; SCOPUS
28. Mahiah Bte. Said; Consumers’ Post-Pandemic Online Shopping Intention; The 9Th International Conference On Marketing And Retailing (Incomar 2023); ; 01 Mar 2023; Conference Proceeding; Indexing In Progress
29. Mahiah Bte. Said, Shahnaz Shafiza Binti Sabri; Sustainability Integration Effectiveness: The Influence OfLearning And Geo-Social Development Within UniversitiesCurricular; 9Th International Conference On Marketing And Retailing 2023 (9Th Incomar 2023); ; 01 Mar 2023; Conference Proceeding; SCOPUS
30. Sharifah Bte. Buniamin, BAKHTIAR BIN ALRAZI, Hamiza Bte Jamaludin, Mahiah Bte. Said, Nurul Nadiah Bt. Ahmad, Rositah Bte Bakar, Zaifudin Bin Zainol, Zuraini Bte Abdullah Zawawi, Megat Muhammad Afif Bin Megat Muainuddin; Factors Influencing Students’ Selection Of Malaysian Higher Educational Institutions:A Case Of Social Science & Business Programmes; The 6Th International Academic Conference (Iac 2023); Volume :-, Issue No :-, Article ID :-, Page Start :-, Page End :-, ISSN :2773 5753; 18 Oct 2023; Conference Proceeding; None
31. Mahiah Bte. Said, Siti zalikha bt abd aziz; The Dynamics Of Study Intention By Means Of The Accreditation For Prior Experiential Learning (Apel) ; The 5Th International Conference On Economics, Entrepreneurship & Management; ; 02 Mar 2024; Conference Proceeding; Indexing In Progress
32. Mahiah Bte. Said, Juraifa Bte Jais, Shahnaz Shafiza Binti Sabri; Theorizing The Factors Influencing Work-Life Balance Of The Women Employees –Extending The Social Exchange Theory ; The 4Th Aagbs International Conference On Business Management 2024; ; 12 Sep 2024; Conference Proceeding; Indexing In Progress
33. Shahnaz Shafiza Binti Sabri, Mahiah Bte. Said, Juraifa Bte Jais; A Conceptual Paper On Ai-Enabled Sustainable Entrepreneurship (Ai-Se) Adoption Intentions Among Woman Entrepreneurs Of Micro And Small-Enterprises; 28Th Macfea-Fbc Inti Iu International Conference 2024 ; ; 21 Oct 2024; Conference Proceeding; SCOPUS