About Me
Courses Taught
Professional Bodies
Research Projects
Publications
About Me
Full Name:
CHONG PUI YEE, DR.
Email:
Pychong@uniten.edu.my
Contact Number:
03-89212020 Ext: 7516
Department:
Department of Social Science & Humanities
Academic Qualifications
- PhD, Universiti Kebangsaan Malaysia , 2019
- Master Science, Information Technology, Universiti Putra Malaysia (UPM), 2004
- BA (Hons) Major in Communication, Universiti Kebangsaan Malaysia (UKM), 1998
Working Experiences
Position | Place of Work | Start | End |
---|---|---|---|
Senior Human Resource Executive | MIMOS Bhd | 2005 | 2007 |
Senior Human Resource Executive | MIMOS Bhd | 2005 | 2007 |
Senior Human Resource Executive | MIMOS Bhd | 2005 | 2007 |
Procurement & Logistics Executive | MIMOS Bhd | 2003 | 2005 |
Procurement & Logistics Executive | MIMOS Bhd | 2003 | 2005 |
Procurement & Logistics Executive | MIMOS Bhd | 2003 | 2005 |
Corporate Communications Executive | MIMOS Bhd | 2000 | 2003 |
Corporate Communications Executive | MIMOS Bhd | 2000 | 2003 |
Corporate Communications Executive | MIMOS Bhd | 2000 | 2003 |
Public Relations Executive | Uni-Link Smart Venture Sdn Bhd | 1999 | 2000 |
Public Relations Executive | Uni-Link Smart Venture Sdn Bhd | 1999 | 2000 |
Public Relations Executive | Uni-Link Smart Venture Sdn Bhd | 1999 | 2000 |
Business Development Officer | Clara International Beauty Group | 1998 | 1999 |
Business Development Officer | Clara International Beauty Group | 1998 | 1999 |
Courses Taught
- ASSF103 - Academic Study Skills
- CMPF112 - Computing Skills
- CRTF013 - Critical Thinking & Logic Skills
- EBCB123 - Business Communication
- ENGD113 - Business Communication
- ITCB213 - IT Communications
- KPKB111 - Personal Financial Management
- LISC114 - Listening I
- LISC124 - Listening II
- MALF102 - Malaysian Culture For International Students
- MALF104 - Malaysian Culture For International Students
- MCSB212 - Moral and Civil Society II
- MCTB212 - Moral and Civil Society II
- MGCD113 - Business Communication
- MORB112 - Moral Studies I
- MORB212 - Moral Studies II
- PKIB113 - Creative Thinking
- PPYF103 - Psychology Of Thinking
- TECB213 - Technical Communications
- WRIC117 - Writing
Professional Bodies
- Malaysian English Language Teaching Association: - 2009
Research Projects
- 3D Modeling of Santiago Fort, Melaka for Archaeology Research in Malaysia
- A Literature Review on Internationalization of Higher Education : The Past, Present and Beyond
- Building A Private University Towards Contributing To The Success Of Malaysian National Higher Educa
- Code Switching Strategies in a Malaysian Classroom
- Creative Teaching : Students’ Perspective in UNITEN
- Cross Culture Exploration in a Malaysian Literature Classroom – A Teacher’s Strategy
- Factors Influencing International Students’ Choices at a Private Higher Education Institution in Mal
- How to Optimize Resources to Create Wealth in Line With NEM: A University Contribution to Nation Bui
- International Student Learning Experience at Private Higher Education Institutions in Malaysia
- Personal Enrichment And Empowerment Program (PEEP) Pilot Project : Implementation and Findings
- PMI as a Reflective Practice Tool in Teaching Evaluation
- School leavers preferences in choosing IPT in Malaysia: a case study in UNITEN
- The Golf Game : Development, Obstacles and Challenges Faced By The Young Generation and Students Of
- Understanding UNITEN Students’ Creative and Critical Thinking Style: A Case Study
Publications
- Chong Pui Yee; The Golf Game : Development, Obstacles And Challenges Faced By The Young Generation And Students Of Malaysia: A Case Study In Universiti Tenaga Nasional; 2Nd Teluk Danga International Games Convention 2008 (18-20 February 2008 Hyatt Regency, Johor Bahru; ; 18 Feb 2008; Conference Proceeding; None
- Chong Pui Yee; Personal Enrichment And Empowerment Program (Peep) Pilot Project : Implementation And Findings; The First Uniten Teaching & Learning Conference (23-25 June 2008, Uniten); Volume :1, Issue No :1, Article ID :None, Page Start :1, Page End :9, ISSN :none; 23 May 2008; Conference Proceeding; None
- Chong Pui Yee, Noor Saliza Bte. Mohd Salleh, Chong Seng Tong, MOHD ARIFF AHMAD TARMIZI; Understanding Uniten Students’ Creative And Critical Thinking Style: A Case Study ; The 14Th International Conference On Thinking 2009 Klcc; ; 22 Jun 2009; Conference Proceeding; None
- Chong Pui Yee; 3D Modeling Of Santiago Fort, Melaka For Archaeology Research In Malaysia; Uniten Teaching & Learning Conference & Workshop 2009; ; 06 Aug 2009; Conference Proceeding; None
- Chong Seng Tong, Chong Pui Yee, MOHD ARIFF AHMAD TARMIZI; Cross Culture Exploration In A Malaysian Literature Classroom- A Teacher’S Strategy ; International Conference On Issues In Language Teaching And Learning Among Non-Native Speakers (Ilanns); ; 09 Dec 2009; Conference Proceeding; None
- Chong Seng Tong, MOHD ARIFF AHMAD TARMIZI, Chong Pui Yee; Code Switching Strategies In A Malaysian Classroom; 19Th Melta International Conference 2010; ; 08 Jun 2010; Conference Proceeding; None
- Chong Pui Yee, Noor Saliza Bte. Mohd Salleh, Chong Seng Tong; Creative Teaching : Students’ Perspective In Universiti Tenaga Nasional (Uniten); Uniten Teaching & Learning Symposium 2010; ; 20 Jun 2010; Conference Proceeding; None
- CHUA KOK HUA, Bahisham Bte. Yunus, Chong Pui Yee, SAFIDAH JUN HJ MOHAMAD; School Leavers Preference In Choosing Ipt In Malaysia: A Case Study In Uniten ; Uniten Teaching & Learning Seminar 2010; ; 24 Jun 2010; Conference Proceeding; None
- Mashkuri Bin Yaacob, Bahisham Bte. Yunus, Chong Pui Yee; How To Optimize Resources To Create Wealth In Line With Nem: A University Contribution To Nation Building ; International Green Technology & Purchasing Conference 2010 ; Nil; 15 Oct 2010; Conference Proceeding; None
- Chong Pui Yee; Pmi As A Reflective Practice Tool In Teaching Evaluation; International Conference On Teaching & Learning Education (Ictle) 2011; ; 21 Jun 2011; Conference Proceeding; None
- Chong Pui Yee, Zariny Bte. Zalaluddin; A Literature Review On Internationalization Of Higher Education : The Past, Present And Beyond; National Higher Education Symposium 2011; Nil; 22 Jun 2011; Other; None
- Chong Pui Yee, Mashkuri Bin Yaacob, Bahisham Bte. Yunus, CHUA KOK HUA, SAFIDAH JUN HJ MOHAMAD; Factors Influencing International Students’ Choices At A Private Higher Education Institution In Malaysia; The Association Of Commonwealth Universities; Bulletin No. 174 Published in September 2011 ; 01 Sep 2011; Other; None
- Chong Pui Yee, Bahisham Bte. Yunus; Gain Global Reputation : Internationalization Of Universiti Tenaga NasionalGain Global Reputation : Internationalization Of Universiti Tenaga NasionalGain Global Reputation: Internationalization Of Universiti Tenaga Nasional; The Association Of Southeast Asian Institutions Of Higher Learning (Asaihl) 2011; ; 12 Nov 2011; Conference Proceeding; None
- Mashkuri Bin Yaacob, Chong Pui Yee, Bahisham Bte. Yunus; The Balancing Act : Quality Versus Bottom-Line Of Private Higher Education In Malaysia ; Post Secondary And Higher Education Leaders' Forum (P2helf) ; Post Secondary and Higher Education Leaders' Forum (P2HELF) 2012 at University of Mauritius from 27-30 August 2012. ; 07 Aug 2012; Other; None
- Bahisham Bte. Yunus, Chong Pui Yee; Human Capital Development In Malaysia : Catalyzing Private Higher Education Institutions; International Scientific Conference : Human Capital In Kazakhstan : Status And Growth Prospects; Not available; 22 Feb 2013; Conference Proceeding; None
- Chong Pui Yee; International Students’ Learning Experiences At Private Higher Education Institutions In Malaysia; The Global Summit On Education 2013; e-ISBN : 978-967-11768-0-1; 11 Mar 2013; Conference Proceeding; None
- Chong Pui Yee; Internationalization Of Higher Education : A Literature Review On Competency Approach ; International Conference On Teaching And Learning In Education 2013 (Ictle’13); ISBN : 978-967-5770-40-1; 21 May 2013; Conference Proceeding; None
- Chong Pui Yee; Internationlisation Of Higher Education : International Students' Satisfaction; Bulletin Of Higher Education Research; ISSN : 1675-6428 ; 01 Dec 2013; Other; None
- Chong Pui Yee; Internationalization Of Higher Education: A Literature Review On Competency Approach; International Journal Of Asian Social Sciences; Online ISSN : 2224-4441Print ISSN : 2226-5139Imapct factor : 0.02 (RePEc), 2013H-Index : 1 (RePEc) 2013 ; 01 Feb 2014; Journal; SCOPUS
- Chong Pui Yee; Internationalization Of Higher Education : Proposed Framework On International Students’ Satisfaction ; The International Conference On Humanities And Social Sciences ; The International Conference On Humanities And Social Sciences (ICHSS2014) at Kuala Lumpur Convention Centre, 3-5 June 2014. ; 05 Jun 2014; Other; None
- Chong Pui Yee; Teaching Moral Studies : Sharing Of Teaching Experiences In Higher Education; Proceedings Of The Teaching & Learning Symposium (Tls2014); Proceedings of the Teaching & Learning Symposium 2014. UNITEN, Putrajaya, August 27, 2014. ISBN : 978-967-5770-59-3 ; 01 Oct 2014; Conference Proceeding; None
- Chong Pui Yee; Factors Influencing International Students’ Choice Of Study Destination At Private Higher Education Institutions In Malaysia; International Conference On Language, Communication And Education (Lancomme) At International Infrastructure Conference 2014 (Iicon2014) ; Proceedings of International Infrastructure Conference 2014, 3-4 Dec 2014, Kuala Lumpur ISBN : 978-967-10730-4-9; 03 Dec 2014; Conference Proceeding; None
- ZURAIDAH BTE ALI, ROSMIZA BT MOKHTAR, Chong Pui Yee, Shaharina Mokhtar, Nor Zakiah Bt Gorment, Noor Azam Bin Abdul Rahman; Go Green For Sustainable Living; Yahijau Green Youth Summit 2015, Malaysia; Level: National,Publisher : Brightside Solutions Sdn Bhd, ISBN : 978-967-12462-2-1, No of Pages :63; 05 Jan 2015; Non-Research Book; None
- Chong Pui Yee; Internationalization Of Higher Education : Proposed Framework On International Students’ Satisfaction; Journal Of Social Sciences And Humanities Jssh Vol. 23 (S) Aug. 2015; JSSH Vol. 23 (S) Aug. 2015; 01 Sep 2015; Journal; SCOPUS
- Chong Pui Yee; Internationalization Of Higher Education : International Students’ Satisfaction At Private Universities In Malaysia ; Iukl International Postgraduate Colloquia ; Volume :1, Issue No :1, Article ID :24, Page Start :366, Page End :388, ISSN :978-967-10730-5-6; 27 Jul 2016; Conference Proceeding; None
- Chong Pui Yee; Internationalization Of Higher Education : Verifying International Students' Satisfaction Framework ; International Conference On Humanities & Social Sciences 2016; Source Name :Universiti Teknologi Petronas, Volume :1, Issue No :1, Article ID :1570251481, Page Start :30, Page End : 30, ISSN :UTP Press; 16 Aug 2016; Other; None
- Chong Pui Yee; Measuring International Students’ Satisfaction : The Development Of Survey Instrument ; Global Conference On Business And Economics Research (Gcber) 2017; Volume :Not Available, Issue No :Not Available, Article ID :20170816174320015, Page Start :112, Page End :119, ISSN :ISBN 978-983-2408-56-7; 14 Aug 2017; Conference Proceeding; None
- Chong Pui Yee; Verifying International Students' Satisfaction Framework For The Development Of Miss-Model In Malaysia; Pertanika Journal Of Social Sciences And Humanities ; Volume :26, Issue No :Special, Article ID :Not available, Page Start :1, Page End :18, ISSN :01287702; 01 Jan 2018; Journal; SCOPUS
- Husni Bte. Mohd Radzi, Chong Pui Yee, Shaharina Mokhtar, Mohd Zin Bin Mokhtar, Noor Azam Bin Abdul Rahman; Motivation Factor Influencing Behavior Change In Electrical Consumption; Knowledge Management International Conference 2018; Volume :1, Issue No :1, Article ID :www.kmice.cmc.net.my, Page Start :47, Page End :47, ISSN :978-967-0910-87-1; 25 Jul 2018; Conference Proceeding; None
- Husni Bte. Mohd Radzi, Chong Pui Yee; The Relationship Of Awareness And Satisfaction To Consumer Motivation In Energy Consumption Behavior; International Journal Of Recent Technology And Engineering (Ijrte) ; Volume :8, Issue No :4, Article ID :DOI:10.35940/ijrte.D5152.118419 , Page Start :6427, Page End :6431, ISSN :ISSN: 2277-3878; 28 Jan 2020; Journal; SCOPUS
- Chong Pui Yee; Self Instructional Material (Sim) For Pkib113 Course (Odl02) Unit 1; Course Development For Odl; Type :Course Materials,Source Name :Self Instructional Material (SIM) for PKIB113 Course (ODL02) Unit 1, Volume :Unit 1, Issue No :None, Article ID :None, Page Start :1, Page End : 22, ISSN :None, Publisher :TLC/DLC Uniten; 30 Jul 2021; Other; None
- Chong Pui Yee; Self Instructional Material (Sim) For Pkib113 Course (Odl02) Unit 2; Course Development For Odl; Type :Course Materials,Source Name :Self Instructional Material (SIM) for PKIB113 Course (ODL02) Unit 2, Volume :Unit 2, Issue No :None, Article ID :None, Page Start :1, Page End : 33, ISSN :None, Publisher :TLC/DLC Uniten; 30 Jul 2021; Other; None
- Chong Pui Yee; Self Instructional Material (Sim) For Pkib113 Course (Odl02) Unit 3; Course Development For Odl; Type :Course Materials,Source Name :Self Instructional Material (SIM) for PKIB113 Course (ODL02) Unit 3, Volume :Unit 3, Issue No :None, Article ID :None, Page Start :1, Page End : 20, ISSN :None, Publisher :TLC/DLC Uniten; 30 Jul 2021; Other; None
- Chong Pui Yee; Self Instructional Material (Sim) For Pkib113 Course (Odl02) Unit 4; Course Development For Odl; Type :Course Materials,Source Name :Self Instructional Material (SIM) for PKIB113 Course (ODL02) Unit 4, Volume :Unit 4, Issue No :None, Article ID :None, Page Start :1, Page End : 17, ISSN :None, Publisher :TLC/DLC Uniten; 30 Jul 2021; Other; None
- Chong Pui Yee, Sidra Naim Binti Taraq Naemzia; Creative Thinking (Mooc) ; Openlearning; Type :Course Materials,Source Name :Creative Thinking (MOOC) , Volume :Unit 1- Unit 8, Issue No :None, Article ID :None, Page Start :1, Page End : 100, ISSN :None, Publisher :TLC/DLC Uniten; 01 Aug 2021; Other; None
- Chong Pui Yee, Sidra Naim Binti Taraq Naemzia; Mooc Course : Creative Thinking ; Openlearning Platform ; Type :Course Materials,Source Name :Creative Thinking (MOOC) , Volume :Unit 1- Unit 8, Issue No :None, Article ID :None, Page Start :1, Page End : 100, ISSN :None, Publisher :TLC/DLC Uniten; 08 Aug 2021; Other; None
- Chong Pui Yee; Self Instructional Material (Sim) For Pkib113 Course (Odl02); Self Instructional Material (Sim) For Pkib113 Course (Odl02); Type :Course Materials,Source Name :Self Instructional Material (SIM) for PKIB113 Course (ODL02) , Volume :Unit 2, Issue No :None, Article ID :None, Page Start :1, Page End : 30, ISSN :None, Publisher :TLC/DLC Uniten; 01 Nov 2021; Other; None
- Chong Pui Yee; Self Instructional Material (Sim) For Pkib113 Course (Odl02) Unit 3; Self Instructional Material (Sim) For Pkib113 Course (Odl02); Type :Course Materials,Source Name :Self Instructional Material (SIM) for PKIB113 Course (ODL02) Unit 3, Volume :Unit 3, Issue No :None, Article ID :None, Page Start :1, Page End : 19, ISSN :None, Publisher :TLC/DLC Uniten; 01 Nov 2021; Other; None
- Chong Pui Yee; Self Instructional Material (Sim) For Pkib113 Course (Odl02) Unit 1; Sim For Pkib113 (Odl02) ; Type :Course Materials,Source Name :Self Instructional Material (SIM) for PKIB113 Course (ODL02) Unit 1, Volume :Unit 1, Issue No :None, Article ID :None, Page Start :1, Page End : 21, ISSN :None, Publisher :TLC/DLC Uniten; 01 Nov 2021; Other; None
- Chong Pui Yee; Self Instructional Material (Sim) For Pkib113 Course (Odl02) Unit 4; Sim For Pkib113 (Odl02); Type :Course Materials,Source Name :Self Instructional Material (SIM) for PKIB113 Course (ODL02) Unit 4, Volume :Unit 4, Issue No :None, Article ID :None, Page Start :1, Page End : 16, ISSN :None, Publisher :TLC/DLC Uniten; 01 Nov 2021; Other; None
- Chong Pui Yee; Deep-Dive On Malaysia's Higher Education Services Trade; World Bank Group: The Malaysia Development Experience Series; Type :Technical Reports,Source Name :Deep-Dive on Malaysia's Higher Education Services Trade, Volume :1, Issue No :171558, Article ID :http://documents.worldbank.org/curated/en/099030005172239106/P17466809980060a508844050ed6aa18558, Page Start :1, Page End : 48, ISSN :None, Publisher :World Bank Publications; 01 Mar 2022; Other; None
- Chong Pui Yee; Transforming Malaysia's Higher Education : Policies And Progress; Asian Economic Policy Review; Volume :18, Issue No :2, Article ID :doi.org/10.1111/aepr.12417, Page Start :1, Page End :18, ISSN :doi.org/10.1111/aepr.12417; 27 Jan 2023; Journal; ISI
- Chong Pui Yee; Factors Influencing International Students' Choice To Study AtMalaysian Private Higher Education Institutions; Malaysian Journal Of Social Sciences And Humanities (Mjssh); Volume :8, Issue No :5, Article ID :https://doi.org/10.47405/mjssh.v8i5.2281, Page Start :1, Page End :13, ISSN :e-ISSN : 2504-8562; 09 Jun 2023; Journal; MyCITE
- Chong Pui Yee; Factors Influencing International Students’ Perceived Value And Satisfaction At Private Universities In Malaysia; Tuning Journal For Higher Education; Volume :11, Issue No :2, Article ID :doi: https://doi.org/10.18543/tjhe.2592, Page Start :255, Page End :334, ISSN :e-ISSN: 2386-3137; 31 May 2024; Journal; SCOPUS
- Chong Pui Yee; Factors Influencing Employability Of Fresh Graduates Post Covid-19 : A Study Conducted On The Perspectives Of Malaysian Employers; International Journal Of Business Management; Volume :7, Issue No :1, Article ID :None, Page Start :1, Page End :15, ISSN :ISSN (Online) 0127-9890; 30 Jun 2024; Journal; MyCITE